A state trooper said someone memorable years ago after an auto accident. What he communicated was true and important. A reputation specialist is of the same level of importance .

People don’t always think ahead about the possible risks and sharp consequences of behavior they know to be wrong yet feel compelled to do anyway because they are not controlling emotional self-serving impulses.

Ego also can play a role in this judgment deficiency.

Sometimes what seems like a good idea in the moment ends up being a self-destructive move soon thereafter.