All wisdom below is from Reputation Quality and Michael Toebe

Sleeping Better
”81 percent of people with a financial advisor sleep better at night,” according to Northwestern Mutual. The same can hold true for people with a reputation consultant/advisor, if there are always risks lurking and able to blow up into something dangerous to one’s well-being.

Problematic Assumptions and Rumors
False narratives thrive on emotional reasoning. That's dangerous territory. It's real.

You may not like it yet it becomes a priority task to attend to, endure and with poise and perseverance and wisely, persistently address.

You have to know where the figurative landmines are and navigate them carefully.

When Narratives About Reputation Inexplicably Change
Sometimes, a public figure can remain admirably consistent in their respected professional behavior, have no private scandals and the winds of public opinion can still change to negative. 

"No," you say?

"Yes," I answer.

"How so?"

Wild perceptions become strange narratives.

Deceit and Lies
Don't think that inaccurate or false narratives don't prosper. They do. Regularly. People either greatly, unjustly benefit from them or they suffer badly despite the holes in those propagated, confirmation-bias rich narratives.

The Pained Reality about Facts, Truth and Communicating Them
Facts and truth communicated are not always facts and truth believed. Negative emotions and biases lead to disbelief or a resistance, a refusal to believe. This becomes a mountain wall to climb. Understanding the "how" is critical.

Professional Excellence
Your professional brilliance might not save your career if you are fired for outrageously poor leadership. Keep this in mind. Many people don't and never work again at the high level to which they are accustomed and some never work again in their field, period.

You May Not Be Able to Recover What’s Lost
Sometimes you can’t go back, due to a damaged reputation, and enjoy what you had — and loved. What you can do is focus on the potential of “now” — and the future — if you do what is socially expected to move forward through the adversity.

Popular Public Narratives Aren’t Always Accurate Reflections of Reality
Critical, popular public narratives are dangerous. Sometimes the narratives align with the facts, evidence and proof yet other times they are ignorant, maybe willfully so, or entirely inaccurate. Intelligent people driving unjust attacks on people.

How will you effectively respond?