Understanding the necessity and value of ethical mitigation willingness and practice goes a long ways towards determining: how people perceive us, the level of trust we are granted, what our reputation becomes and subsequently, the health of our personal and professional relationships.

Reputation Intelligence: "The Sad Part is When the Truth is Not Enough." Keep telling it and it might not move the needle. Yet a smarter approach could unlock progress and breakthrough to get the factual, truthful narrative to prosper and improve or restore reputation.