Recently saw this wise headline: "Hiring For Your Firm? Keep Risk and Reputation at the Forefront."

How many decision-makers do you believe are following this counsel? This short Reputation Quality counsel discusses that question.

Your reputation at your job and in your career matters, a lot more than you may realize, but what if you don't really know what that reputation is, all that it entails?

That can be problematic.

Executives we see in the news don't always get it "right" when they communicate and sometimes they conduct themselves in egregious ways when put on the spot.

However, sometimes, executives show great skill in how they assess a situation and field and respond to the hard questions.

Kirsten A. Lynch is a CEO (at Vail Resorts) who I thought worthy of highlighting for a recent impressive Q&A feature she gave to the Denver Post and reporter John Meyer.

There is one gaping hole in communications, especially in a conflict or crisis, that can prove extremely damaging when it comes to reputation strength. This Reputation Quality advisory examines it and provides an invaluable recommendation.

Anger is energy and it emits heat. This is important to know in regards to how we’re experienced.

It’s invaluable to understand that this heat we often don’t know is happening greatly affects trust, reputation, security and relationship health.

Hearing about problems is not usually something we naturally gravitate towards yet there is wisdom as well as benefits to be learned and valued, for reputation health and crisis prevention.

Yes, you can make a reputation crisis worse. Of course you don't want to do so but individuals and organizations do if more frequently than you think.

Here's some "what not to do's" and some analysis about those errors.

Sherri Papini did a lot of people dirty, including herself, with the hoax she created and the absurd lies she told to satisfy the need for instant gratification. She has apologized. Now she has to endure the consequences and suffering and live up to the apology. But how?